aka “Healthy Websites for Healthy Businesses” 🙂
Audrey Benecke, owner of Believe Skin Health & Laser Studio in Frisco, Colorado approached us about a Website Refresh. We have been clients of hers and have many mutual connections! The same day she was thinking about refreshing her website, a mutual friend came in to see her and suggested she reach out to us at Breckenridge Marketing! We were thrilled to get to work with her!
Audrey not only wanted a website refresh, but she needed an updated logo and branding for her business. She loved the meaning behind the succulents in her original logo, but wanted something even more bold, yet simple. We worked through several logo concepts before landing on one large succulent above her name, “Believe.” We chose a simple common font that makes any future marketing a breeze, and we picked a color palette that would complement her primary choice of green.
It had been a while since she and her team had taken headshots, so I also recommended that she hire a professional photographer for branding photos. She reached out to Shanna of Basecamp Visual and hired her to take individual and team photos, as well as product and interior office photos. These professional photos really help her brand come to life and make it easy for a visitor to get an accurate feel of a business, the staff, and the atmosphere. They also make the website look customized without the use of stock photography.
Website Built On WordPress.com
We build our websites on WordPress.com to offer full ownership to our clients, without having to worry about IT headaches. Audrey chose the Business Plan on WordPress.com to allow for plugins and custom code, as we had to embed her current scheduling platform within the website. The Business Plan inherently also includes a variety of marketing and traffic integrations.
Many of their clients are Spanish speakers, and so it was very important to her to add a translation option to the site. GTranslate is free and simple to install, and offers a variety of languages to choose from.
Sharing the Story
It’s important for website visitors to gain an immediate understanding of what a business offers. We helped Audrey get very clear on her target audience and her messaging. We spent a lot of time trying to help her articulate the main reasons why individuals seek out their services and the specific ways they can help.
It’s difficult to care for your skin at 10,000 ft.
Seeking Healthy Skin? Bright and balanced skin is healthy skin. We help you experience it.
Her team cares about building long-term relationships with local clients and wants to be known as the “locals’ choice” for skin care needs in Summit County, Colorado. We tried to highlight her local expertise with landscape photography, personal hobbies, and a page of local partners and resources.
The team at Believe Skin Health Studio cares about really getting to know their clients and building long-term relationships, so we decided to make it even easier for website visitors to meet the team online by adding relevant and fun bios for each aesthetician. They share about their own skin routines as well as favorite things to do in the area.
Schedule an Appointment
Every website needs a clear call to action, and as much as Audrey would love for people to read through her whole site, she really wants to make it easy for them to schedule an appointment. We added this call to action on buttons all over her site and embedded the scheduling platform within her Services Page.
Review From Audrey Benecke
I am so blessed to have worked with you guys!! Thank you for your hard work and attention to detail! The new website has exceeded our expectations! Thank you so much!!!
If you live around Summit County in Colorado, be sure to reach out to Audrey and her team for any skin care needs! Our family has personally used her services and has been thrilled with the results, as well as with the level of care and professionalism in everything they do.